Deloitte recently reported that WSL revenues climbed by 34% during a record-breaking 2023-24 season, and are forecasting WSL clubs’ total revenue will reach a record £100 million ($135.9m) in the 2025-26 season.
WSL attendance, however, has dropped after it peaked in 2023-24 on the heels of the 2023 Women’s World Cup, but is expected to have another rise after the European Championship next month in Switzerland.
Nielsen reported a surge in interest around major tournaments. Switzerland grew its women’s football fan base by 22% in 2024 ahead of the Euros, while interest in the UK rose 15% over the two years after England‘s victory at Euro 2022.
Women’s football has enjoyed a 60% rise in female fans over the past five years, according to Nielsen, with momentum strongest in China, with 186 million new fans over that period, Brazil, and India.
Growth in participation echoed the increase in interest, with China seeing a 300% rise. Participation has also climbed in Europe, in France — with a 150% jump — Spain (95%), the Netherlands (25%) and the UK (24%) seeing the highest increases since 2019.
