What Messi’s MLS, Apple, Adidas deal means for everyone else

What Messi's MLS, Apple, Adidas deal means for everyone else

The moment seven-time Ballon d’Or winner Lionel Messi announced he would head to the U.S. to begin his MLS career, the “Messi effect” immediately took hold. Inter Miami CF‘s social media following exploded, ticket prices skyrocketed and upcoming fixtures sold out. And all before he even signed a contract.

Ahhh, the contract. As the league and club went to work on the specifics of Messi joining Inter Miami following the expiration of his PSG contract on June 30, questions emerged about how one goes about formulating a deal compensating for such influence. Would just offering money be enough to woo a player who ranked second in 2023 on Forbes’ list of the world’s highest-paid athletes at $130 million?

What else can you bring to the table? Miami and MLS’ answer appears to be to bring league partners into the mix.

The deal, unique in its structure, raises interesting questions about revenue splits for superstar athletes and the cascading impact on media rights negotiations.

According to Sportico, Messi’s 2½-year deal with Inter Miami is “worth up to $150 million total from his salary, signing bonus, and equity in the team.” Sources confirmed to ESPN’s Jeff Carlisle that the option for part-ownership of Inter Miami will not be subsidized as it was in 2007 for David Beckham, who could purchase an MLS team for a discounted price of $25 million.

But that’s not all. In addition, revenue-sharing agreements with Adidas, Apple and others were being negotiated. Here are some key questions and answers about Messi’s “unprecedented” MLS deal and what it means for everyone else.