Commentator Alex Scott got a dressing down from BBC bosses for appearing to promote a designer brand during World Cup coverage.
The former England defender is in Qatar for the British national broadcaster but is also a brand ambassador for Reiss, The Sun reported.
She tagged the label in an Instagram post of her working as a pundit during a match wearing her designer outfit.
But as reported by the Daily Mail, that did not go down well with her employers with the promotion of commercial companies frowned upon – and even banned for some staff.
Scott, 38, has now removed the tag on the post from a week ago – editing it three days ago.
She captioned it: “Work Vibing World Cup stuff with @bbcfootball @bbcsport ⚽️ …”
A BBC spokesperson said: “We have spoken with Alex, who has removed the tag and will not be repeating this.”
The Reiss outfit was made up of a $A505 orange blazer with matching trousers costing $A305.
The silk shirt was another $415 and topped off with a pair of sequin heels.
However, it is not the first time Scott’s choice of clothes has caused a stir at the World Cup.
Ahead of England’s first game of the tournament against Iran, she wore a rainbow OneLove armband to support the LGBTQ+ community after Harry Kane and other captains were ordered against wearing them.
And then she wore the “orangest of orange dresses” with a white collar to cover Holland’s last-16 showdown with the USA.
It led some fans to think she was blatantly supporting the Dutch against the Lionesses’ rivals – but she insisted: “I came in neutral.”
Scott earns just shy of £200,000 ($A363,000) in her role with the BBC.
Earlier this year, former BBC Breakfast host Dan Walker stopped posting images of certain brands.
Although it is understood he did not have any contract or deal with them, he did stop receiving gifts from third parties.
This story first appeared in The Sun and was republished with permission.