More than four decades since they last collaborated, Adidas have announced that they will be designing and supplying Italy‘s kits again in a new deal with the Italian Football Federation (FIGC).
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And they have wasted little time by also unveiling new home and away jerseys for the men’s and women’s senior national teams as well as the country’s youth, futsal, beach soccer and esports teams.
The launch campaign called “La Ricera” (“The Search”) includes a short promo featuring Azzurri goalkeeper Gianluigi Donnarumma, Azurre midfielder Martina Rosucci and 2006 World Cup winner Alessandro Del Piero, in which a young fan embarks on a treasure hunt through a magical forest in search of the new home jersey.
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The promises of the future meet the greats of the past, in search of the symbol and soul of Italian football.
Available now at https://t.co/lX3Q4Pe0sQ and selected retailers. pic.twitter.com/LmuPRnGHlv
β Italy βοΈβοΈβοΈβοΈ (@Azzurri_En) January 17, 2023
The 2023-24 kits take their design inspiration from marble, a natural material prized for its grandeur and resilience which was used to build dozens of ancient sites and monuments of historic importance all over Italy.
The handsome home shirt is blue with a subtle trim of the country’s tricolore flag down each flank. It also features a bespoke design woven into the fabric, intended to represent chisel marks made in marble by craftspeople working with the raw material. The word “Italia” can also be found on the collar, with the typography again designed to look like Roman carvings.
