Western Bulldogs coach Luke Beveridge has come face to face with football reporter Tom Morris for the first time since their infamous clash in 2022 – and appeared on Channel Nine for the first time since “antagonists” left for rival network Seven.
On Tuesday night, Beveridge joined Footy Classified on Nine (owner of this masthead), on which Morris is a panellist. He was asked about his clash with Morris but declined to go into detail.
Western Bulldogs coach Luke Beveridge.Credit: Getty Images
“It’s the first time I’ve been on Channel Nine, probably since some antagonists have moved over to Channel Seven, to be honest. And so I’ve come here tonight to definitely interact and hopefully provide something of value. But the detail in what happened … I just don’t think we should go there,” Beveridge said.
Beveridge did not specify which “antagonists” he was referring to, but former Footy Classified, Sunday Footy Show panellist and Age columnist Kane Cornes, who had been highly critical of the Bulldogs coach in 2024, recently left Nine to join Channel Seven.
Cornes’ criticism included a column for this masthead in April last year, when he wrote that Beveridge should step down as coach, citing the club’s defensive issues, lack of finals appearance in 2023 and player management.
Speaking on Footy Classified at the time, Cornes said: “I don’t know how many times I can sit here and say they should have moved on from the coach [Beveridge] a long time ago”.
Also in April 2024, Western Bulldogs CEO Ameet Bains told ABC Sport that Beveridge’s critics in the media were making personal attacks.
“The personalisation of some of it and the way it’s directed at the coach at times is over the top,” he said.
But Cornes has previously said his criticism of the Bulldogs’ and their coach was justified and not personal. Cornes was contacted for comment.
On Tuesday night, Beveridge’s comments came after a segment on the show that revisited the Bulldogs coach’s 2022 outburst against then Fox Sports reporter Morris. Beveridge had accused Morris of “gutter journalism” and questioned his ethics and professionalism.
In that attack – which Beveridge apologised for following day – he also demanded Morris leave the press conference, before walking out himself.
Footy Classified played the most intense moments of the 2022 clash on air, before questioning both Morris (now chief football reporter for Nine) and Beveridge about the incident.
Beveridge and Morris were sat next to each other for the show, prompting host Eddie McGuire to quip “these two haven’t actually spoken to each other for three years” and that it was “as cold as the other side of the pillow when they came in”.
Morris said he’d moved on from the incident because of Beveridge’s prompt apology and any angst felt “over the last three years hasn’t been from my end”.
But Beveridge clearly did not want to engage on the 2022 incident.
“It doesn’t help me, it doesn’t help our footy club, I don’t think it really helps you Tom, and I just don’t think we should go there,” said Beveridge. “I think it’s a story for another day.”
The 2016 premiership coach said it was important “to develop that apathy towards publicity that you do get good, bad or otherwise”.
“And the longer you’re in it, the better you are at it. And that’s where I’ve sort of been on record saying it’s really difficult for the brand new coaches, because they’re not used to it,” he said.
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