Premiership-winning former star named as new Pies boss in big coup

Collingwood has announced 1990 premiership player and influential player agent Craig Kelly as the AFL club’s new chief executive.

Kelly, a tough defender who played 122 games for the Magpies between 1989 and 1996, will step down from the helm of sports management powerhouse TLA to take on the new role.

Collingwood president Jeff Browne said Kelly was the right fit to lead the club into the “next chapter”.

“Craig Kelly is an extremely well-rounded professional and a highly respected person within the football community who has the ideal skill set to be the CEO of our great club,” Browne said.

Round 1

Craig Kelly in the black and white stripes ahead of the 1994 season.Source: Supplied

“Craig understands better than most the requirements of a strong and successful football club.
“His three decades of vast experience in managing AFL and key sporting talent, driving a high-performance environment and delivering successful results were key factors in his appointment.”

Browne thanked head of football Graham Wright for his work as interim chief executive since the departure of Mark Anderson, who left the role late last year.

He said Kelly would commence his duties on February 20.

Kelly said he was “incredibly honoured” to return to the club as chief executive.

Craig Kelly with Seven Network boss Lewis Martin. Picture: David CairdSource: News Corp Australia

“The club has continued to grow and expand over the years and I am excited to steer that growth while supporting and developing the talent of our people, both on and off the field,” he said.

“There is momentum at Collingwood, and I look forward to building relationships across the club and working alongside the board, staff, coaches and athletes as we enter the next phase.

“It has been an incredible 26 years growing ESP/TLA alongside our dedicated staff – both past and present. I would like to thank everyone at TLA, in particular the outstanding executive team and our amazing talent – a lot who are lifelong friends of myself and my family.”

Collingwood also announced it has appointed former television network director Ian Paterson as its new chief commercial officer.