On the morning of June 11, 1975, a pack of rubbernecking New Yorkers gathers on West 52nd Street. They’re standing outside the venerable “21” club, a former speakeasy turned posh canteen to presidents, plutocrats and Hollywood grandees, drawn there by the steady drone of a police helicopter overhead — and, no doubt, by the conspicuous gaggle of bulky gentlemen in telltale dark suits, sunglasses and coiled wire earpieces monitoring the entrance.
As some onlookers speculate about the identity of the eminence du jour — Frank Sinatra? Jackie O? Elizabeth Taylor? — inside “21,” a mosh pit of 200-plus reporters, cameramen and photographers waits impatiently for something to happen. They’re all crammed into an upstairs space called the Hunt Room, an homage to the massive elk and antelope antlers that are stuffed and mounted on the oak-paneled walls. All they know is that a news conference will be starting at 11 a.m.
Except it doesn’t. The mystery guest is, so far, 20 minutes late. But then Pele is always late. The man, who is all whirring feet and pumping legs on a soccer field, downshifts to “leisurely” when off it.
His job on this day is simply to show up and ceremoniously sign his name to a $4.75 million, three-year contract with the Warner Communications-owned soccer club, the New York Cosmos, that will make him the highest-paid player in the firmament. Anyone else in this enviable position might experience an adrenaline rush and pick up the pace — anyone but the mellow 34-year-old Brazilian.
By 11:35, Warner executives, cognizant of the toxic mood building in the Hunt Room, try to calm things down by assigning a PR guy to announce that “Pele is just on his way now” while whispering among themselves: “Where the hell is he?”
As it happens, he is still in his hotel room huddling with lawyers, who’ve found a last-minute snag in the contract. Pele, arguably the greatest soccer player in the sport’s history, doesn’t want to be identified as a soccer player, period: it’s the only way to avoid messy tax issues with the Brazilian government. Lest they risk losing him, Warner has to resolve the problem, and quickly, so it comes up with an ingenious plan: Atlantic Records, a Warner subsidiary, would list Pele as a “recording artist” for the label. (It isn’t that much of a stretch: Pele, an avid guitarist, already has two solid-gold hits in Brazil to his credit, and his friend Sergio Mendes had recently asked him to do a record together.)